The Art of Economic Activism
"Boycott" by Ricardo Levins Morales, Northland Poster Collective, digital print2002, Minneapolis, MN |
“Rosa Parks” by Donnelly/Colt, offset print, 1990. Courtesy American Friends Service Committee |
The featured art exhibition at Obsidian Café in Olympia is Boycott! The Art of Economic Activism, a
traveling poster exhibit of 58 posters highlighting diverse historical boycott
movements, from Rosa Parks and the Montgomery bus boycott that fired up the
civil rights movement in the 1950s to today’s Palestinian call for boycott,
divestment, and sanctions.
The exhibit features posters for more than 20 boycotts, including, in
addition to those mentioned above, the United Farm Workers’ grape and lettuce
boycotts in the 1970s and divestment from Apartheid in South Africa in the
’80s.
Protest posters are designed to be bold and grab immediate attention.
Like advertising art of all types, poster art tries to convey the most
information with the fewest words, to have an emotional impact and to move the
viewer to action — whether that action is to attend a lecture or meeting or to
spread the word or to not buy lettuce. Unlike a lot of advertising art, such
posters tend to be less than aesthetically sophisticated or sophisticated in a
way not normally associated with fine art – although that lack of
sophistication itself can have an aesthetic impact,
as witnessed by much of pop art or, as a prime recent example, rock posters by
the likes of Art Chantry (see my recent review of Art Chantry Speaks in the Weekly Volcano).
Some of these posters are all words with no images, crudely
hand-written, such as Ricardo Levin Morales’ poster that reads: “If you have
come to help me you are wasting your time. But if you have come because your
liberation is bound up with mine, then let’s work together.”
Some are simple and elegant, such as the Rosa Parks poster with a
sepia-tone photograph of the civil rights icon seated on a bus and the words:
“You are the spark that started our freedom movement. Thank you sister Rosa
Parks” — lyrics from the song by the Neville Brothers.
Bob Zierings’ poster “Divest Now” from 1978 is an anti-apartheid poster
that combines strong and beautifully rendered drawing of a face with hands
breaking chains with bold and simple Helvetica type in all caps: “FREE SOUTH
AFRICA – DIVEST NOW.”
Another poster from the same year has a black and white line drawing of
a stereotypical black mammy with a head scarf in the style of 19th century
woodcuts and the legend “Del Monte Profits from Apartheid.”
One of the strongest images with the simplest message of all is a fairly
recent (1992) poster by an unknown artist that has nothing on it but the words
“Boycott Colorado” in all-caps with white letters over a black silhouette of a
mountain range. Without knowing the story behind it there would be no way of
understanding that it was in protest of an amendment of Colorado’s state
constitution that prevented any city, town or country from recognizing LGBTQ
individuals as a protected class. At the time, no explanation was needed.
Overall the posters in this show are bold and colorful, innovative and
well designed. Artistically they accomplish what good posters should, and the
show as a whole presents a history of political movements over the past half century that should be appreciated by everyone,
whether or not they agree with the advocated political positions.
The show was organized by the American Friends Service Committee and
Center for the Study of Political Graphics and is sponsored in Olympia by the
Rachel Corrie Foundation.
Boycott!
The Art of Economic Activism, through May 30, Obsidian, 414 4th Ave E,
Olympia
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